Make Every Law Firm Cold Call Count!
Whenever I cold call law firms I always make sure that I don’t waste the call. I make sure every call matters and moves the ball forward to a sale.
If you are unable to gain access to the key decision maker then always make that call count by asking for business cards, emails, fax numbers, contacts and the secretary’s name.
How do you do this? By simply asking the following two questions.
Rep: OK Sally, I understand Mr. Lawyer is really busy today. Can you help me? Is it better if I email him to see if he is interested in a meet?
Sec: Yeah, he always reads his email.
I get this 20 times a day or more. But! I now have permission to email the attorney from his secretary. Over time you can build a huge list to offer tips to your prospects about saving time, saving money, making money or whatever your product can do for them.
Huge sales strategy that takes very little effort and makes every cold call to a lawyer one that has value!
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