A very common problem lawyer sales representatives face is the unresponsive inbound lead. You call the attorney lead over and over and send email after email but they just won’t take or return your calls and emails. This is especially disheartening when thay originally contacted you or your legal service company initially. Roughly 30% of [...]
Tag Archives | cold calling law firms
Getting Past the Gatekeeper at Law Firms
So how do you get past the gatekeeper when making cold calling law firms? The short answer is you don’t try in the first place. In fact, the best advice I can give you, having been a top-producing, legal sales rep for over 8 years, is eliminate the word “gatekeeper” from your vocabulary altogether. Stop [...]
Make Every Law Firm Cold Call Count!
Whenever I cold call law firms I always make sure that I don’t waste the call. I make sure every call matters and moves the ball forward to a sale. If you are unable to gain access to the key decision maker then always make that call count by asking for business cards, emails, fax [...]
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